Newsletters - Are newsletters important to you?
Newsletters are science, but if you master it, it is also an effective sales channel. It's all about design, timing, relevance and the right text. Perhaps you have 100,000 subscribers, but it does not matter if the mail isn't even opened? When it comes to newsletters, there are two things that are essential : Sign-ups and conversion.
How do I get people to sign up for the newsletter?
This is where it all starts. Sometimes the answer is quite simple: Do you offer what the recipients want? And does it have enough value to go through the pain of signing up
The more relevant your newsletter is, the more subscribers you get. If for example, you have a hardware store, then you can give ideas and useful knowledge as well as offers where you save over 30%. Or maybe you could make the registration provide direct access to download a useful guide relevant for the visitor?
We have tried it many times before and have the skills to get your newsletter to be more than a half-hearted attempt with too few sign-ups.
How do I get my newsletter to convert
No doubt that you would want your newsletter to also have an effect . That is just not always what happens - and it's really annoying. Because there is much that can be done. Besides ensuring that the mail does not automatically end up in the spam folder (This almost always happens automatically when you only write with capital letters), you must also work with the design and content of you newsletter.
We can help you with the inefficient design, by creating a good email template that you can use again and again. When it comes to the content, we have the expertise to guide you.