Licenses - That's exactly right. Joomla is free!
Joomla is not just the best CMS for the money, it is also completely free and requires no expensive licenses or subscriptions. The reason for this is that Joomla is an open source CMS. And actually one of the largest, with over 30 million users.
You are the owner of your own website
By choosing a free CMS you obviously achieve a considerable financial benefit because you do not have any expenses besides your domain name and web hosting provider. But moreover it also means you are not "married" with us as a webagency for the rest of your for life.